Hi! I'm Natalia Alves

UX/UI & Product Designer

A Product Designer on a mission to make every day brighter and more delightful! ✨😊
UX & UI Design · HTML/CSS · Design Systems

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Portrait of Natalia Alves

About me

My Profile

I am Nat, a Product Designer with 3+ years of experience creating web and mobile products that are simple and friendly to use. My background in education first sparked my curiosity about how design can make daily experiences easier and more meaningful.

I studied User Experience Design at BrainStation and Product Management at the University of Alberta. At Wondrfly, I worked across research, user experience, user interface, and design systems, leading projects like onboarding, payments, and the mobile web experience.

Outside of work, I enjoy hiking, snowboarding, and exploring new ideas. I believe in continuous learning, supporting others, and using design to bring clarity and delight to people’s lives.

  • User-Centered Design

    I always start with research, accessibility, and what users really need.

  • Problem Solving

    I like to take complex flows and make them clear and simple to use.

  • Collaboration

    I work closely with product and engineering so we can ship faster and with quality.

  • Mentorship and Care

    I enjoy running reviews, sharing what I learn, and helping the team grow with kindness.

Skills

My Expertise

Design Skills

  • User Research & TestingAdvanced
  • Wireframing & PrototypingAdvanced
  • Interaction & Visual DesignAdvanced
  • Design SystemsAdvanced
  • AccessibilityProficient

Technical Skills

  • HTMLIntermediate
  • CSSIntermediate

Front-end basics for clean handoff and quick UI checks.

Projects

Featured Work

Wondrfly onboarding and discovery project cover

Wondrfly — Onboarding & Discovery

70% of parents dropped off during onboarding. From interviews, quick surveys, and journey mapping, we learned parents wanted to explore first. We redesigned the flow by removing sensitive questions, shortening the form, and making key fields optional. We also added smart filters on the search page so parents could browse first and refine results.

Result: onboarding completion improved from 30% to 50% after simplifying the form and adding smart filters.

Marketplace Onboarding User Research UX/UI
View Slides Ask for a Walkthrough

Other Projects

Binder On bootcamp project cover

Binder On (Bootcamp)

Educational tool concept to help students capture, organize, and share work with teachers and parents.

Education UX/UI Bootcamp
Figma
Ortime bootcamp project cover

Ortime (Bootcamp)

Personal productivity concept to plan tasks and protect focus time.

Productivity UX/UI Bootcamp
Figma

Experience

My Work

  • Lead Product Designer — Wondrfly

    Remote (New York City, NY) • Jan 2024 – Present

    Lead design for the main platform (web + mobile), aligning product goals with real user needs and quality.

    UX/UI Design Systems User Research Mentorship
    • Redesigned onboarding → +20% completion after simplifying the form and adding smart filters
    • Simplified payments to reduce confusion and drop-off
    • Improved mobile web experience to increase access and engagement
    • Built/evolved the design system; ran reviews and mentored designers

  • Product Designer — Wondrfly

    Remote (New York City, NY) • Jan 2023 – Dec 2023

    Researched and designed features end-to-end for web and mobile; simplified profile and provider pages for clarity.

    Product Design Prototyping Usability Testing Agile
    • Interviews, usability tests, and workflow analysis
    • Wireframes, prototypes, and specs in Figma
    • Helped establish a scalable, consistent design system

  • UX/UI Designer — Freelancer

    Calgary, AB • Jul 2022 – Jan 2023

    Designed websites and lightweight apps using a simple process: research → wireframes → prototypes → test → iterate.

    UX/UI Prototyping Client Work
    • Delivered clear, easy-to-use designs to help clients launch faster
    • Partnered directly with founders to align product and business goals

Education & Certificates

  • Web Development Bootcamp (2024) - Udemy
  • User Experience Design Bootcamp (2022) - BrainStation
  • Software Product Management (2022) - University of Alberta
  • Google UX Design Professional Certificate (2022) - Coursera

Contact

Let's Work Together

If you have a project or just want to connect, feel free to reach out.

Get In Touch

Why Work With Me?

  • My co-workers say I am always positive and happy
  • I use research and feedback to guide decisions and show results
  • I focus on users and try to make every flow clear and simple
  • I work closely with product and engineering to move things forward
  • I build design systems that help the team stay fast and consistent
Contact Me